Investor Portal — Raising £2M

KOREX IS MORE THAN A CASINO. IT'S A SYSTEM.

Game-like experience. Casino-level revenue.
A proprietary technology platform engineered for retention, built for scale.

View Financials Request Full Deck

£33.3M Year 3 Revenue

54.7% Y3 EBITDA Margin

£2M Raising Now

30% Equity Offered

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// 01 — The Problem

The industry runs on someone else's stack

Most online casinos aren't really technology companies. They're marketing wrappers around third-party infrastructure — and that's a fundamental problem.

When your product looks like everyone else's product, the only lever is acquisition spend. Bonus after bonus. Race to the bottom. Churn baked in by design.

Operators paying 30–50% revenue share to white-label providers have no data ownership, no differentiation, and no ability to build the kind of product that creates genuine player loyalty.

PROBLEM 01

White-Label Dependency

30–50% revenue share to providers who own your player data, your game logic, and your roadmap.

PROBLEM 02

Bonus-Led Retention

Retention built on deposit bonuses creates zero loyalty. Players churn the moment the offer stops.

PROBLEM 03

Zero Differentiation

Same games, same UX, same promotions. The only competitive variable left is acquisition spend.

// 02 — Our Answer

We built the whole stack

⚙️

Own the Stack

Fully proprietary platform. No white-label dependency. No rev share. Every line of code is ours — and every insight that comes from it.

🎮

Own the Retention

The Talent Tree progression system turns every session into permanent advancement. Players don't leave what they've built.

📊

Own the Data

AI-driven churn prediction built on 118B+ hours of gameplay telemetry. We see churn before it happens — and intervene.

"We’re building a platform where retention is the product, evolving player experiences from day one and laying the groundwork to scale beyond our own brand."

— KOREX POSITIONING

// 03 — The Product

Platform mechanics that create identity

HEADLINE FEATURE

The Talent Tree

Most platforms reset after every session. KoreX doesn't. The Talent Tree gives players a persistent progression layer — permanent upgrades, unlockable perks, and a defined identity within the platform.

Players choose a path. They invest in it. They identify with it. That's the mechanism that turns a casual bettor into a retained user.

Spin Boost Path — frequency multipliers & free spins

Bonus Hunter Path — enhanced cashback & reload offers

Value Grinder Path — odds boosts & risk-reduction perks

CONCEPT DEMO — Talent Tree System

⚡

SPIN BOOST

🎯

BONUS HUNTER

💰

VALUE GRINDER

Permanent upgrades persist across sessions. Players invest in their path — and their investment creates retention that no bonus can buy.

ORIGINAL GAME MECHANICS

KoreX doesn't license standard content. We build mechanics that are native to our platform — creating content that players can only experience here.

CONCEPT DEMO

⚔️ Combat Reels

A slot-combat hybrid. Each spin is a round. Beat the boss sector to unlock escalating multipliers — or cash out. Risk as narrative.

CONCEPT DEMO

🏆 Battle Protocol

A 30-fighter RPS battle royale with faction mechanics. Fifteen seconds. Escalating speed. Built for content — every round is a clip.

// 04 — Retention Architecture

Retention is a system we control

Original Game Mechanics

Proprietary titles unavailable anywhere else. Content that can only be experienced on KoreX creates native stickiness — players can't replicate this elsewhere.

Platform Mechanics

The Talent Tree, progression layers, and permanent account upgrades mean players have something to lose. Sunk cost — by design.

Social Layer

Leaderboards, faction competitions, and shared moments. Social identity tied to platform identity. Your rank follows you.

Community

Discord-native culture. Influencer streams. Content that creates FOMO before registration. Community compounds acquisition.

The Retention Flywheel

Activity

→

Engagement

→

Identity

→

Habit

→

Revenue

// 05 — Growth Engine

Content-driven acquisition at scale

The games aren't just products. They're content. Every Combat Reels session is a potential clip. Every Battle Protocol round is a shareable moment. The platform generates acquisition material organically.

Influencer-Led Launch

CEE/CIS-focused streamers. Authentic content. Pre-registration audience before Day 1.

Affiliate Network

10M+ user affiliate reach already in-network. Performance-only spend with zero upfront cost.

On-Chain Layer

Crypto-native acquisition unlocking a high-value demographic outside traditional regulated channels.

Content Virality Loop

Platform-native game formats generate shareable moments at scale. Players become acquisition channels.

Key Metrics

Customer Acquisition Cost £40–60

ARPU £200–250

CAC Payback Period 3–6 months

LTV:CAC Ratio 4–6×

// 06 — Technology

Built proprietary. Owned outright.

Every layer of the KoreX platform is proprietary. We don't lease our product from a third-party — we build it, we own it, we improve it. That's a structural competitive advantage that compounds over time.

Game Engine Proprietary

Payments Infrastructure Proprietary

Player Progression Layer Proprietary

AI Churn Prediction Proprietary

Affiliate Management Proprietary

Capability KOREX White-Label

Data ownership ✓ ✗

Custom game mechanics ✓ ✗

AI personalisation ✓ ~

Zero revenue share ✓ ✗

Progression layer ✓ ✗

Churn prediction ✓ ✗

~ = Limited/partial capability via third-party add-ons

118B+

Hours of gameplay telemetry

World-class data foundation

Our Chief Data Scientist brings 118B+ hours of cross-cultural gameplay analysis across 214 countries — the world's first study of its kind. Built at the Defence Science & Technology Group, published at MIT Sloan. That's the model powering our churn prediction.

// 07 — Proven Execution

This team has done it before

KoreX isn't a concept pitched by first-timers. The founders have built live platforms, scaled real audiences, and exited. The evidence is verifiable.

$Dragoni Platform$

LIVE PLATFORM

Dragoni

Live UK esports betting platform — 9 years operating. Co-founded by Carl Stausholm, KoreX COO. Built from zero, still running. Proof that this team ships and sustains.

Live UK 9 Years Esports Betting

COMMISSIONED BUILD

Full-Stack Platform Build

A complete gambling platform — game engine, payments, player management — commissioned and built by our CEO Mark Cole. Demonstrates the technical capability to deliver what KoreX requires.

Full Stack Commissioned Payments + Games

CMO Track Record — Przemek Dmochowski

841%

YoY growth — HypeDrop (€12.7M → €106.7M)

3,083%

ROI — Google Global AdWords Winner

10M+

Users reached as affiliate operator

// 08 — Financial Projections

Conservative model. Exceptional upside.

Year 1 is a deliberate investment. We build the user base and the platform. Year 2, the flywheel activates. Year 3, margin expansion reflects the structural advantage of owning the stack.

Metric Year 1 Year 2 Year 3

Revenue £4.26M £20.4M £33.3M

EBITDA (£225K) £6.04M £18.2M

EBITDA Margin — 29.6% 54.7%

Dividends — £1.04M £8.92M

Current Round

£2M

for 30% equity

£8.92M

Y3 Dividends

30%

Of that = £2.68M/yr

Use of Funds

Marketing & Acquisition 62.5%

Headcount 16.5%

Operations & Legal 11%

Contingency 10%

// 09 — The Team

Operators who have done it

Mark Cole

CEO & CO-FOUNDER

Previous platform exit (brand sold, tech retained). Deep UK gambling operations background. Extensive payments and affiliate network relationships across CEE/CIS.

Platform Exit UK Gambling Ops Payments

Carl Stausholm

COO & CO-FOUNDER

Co-founder of Dragoni — live UK esports betting platform, 9 years running. Series A/B startup experience. UCLA AI & Product. Knows how to build a platform and how to keep it alive.

Dragoni Co-founder UCLA AI Series A/B

Simon Demediuk

CHIEF DATA SCIENTIST

Published researcher. 118B+ hours gameplay telemetry across 214 countries — the world's first cross-cultural gaming study. Defence Science & Technology Group (8 years). MIT Sloan. University of York.

118B+ Hours Telemetry MIT Sloan DSTG

Przemek Dmochowski

CMO

HypeDrop: €12.7M → €106.7M (841% YoY). Xcoins: 322% YoY. Betsson: 252% NDC growth. 10M+ users as affiliate. Google Global AdWords Winner (3,083% ROI). Advises PE & hedge funds via Dialectica.

841% YoY Growth Google AdWords Winner 10M+ Users

CTO — Active Search

We are deliberate about this hire. Shortlist in progress. The CTO role defines the technical culture of KoreX — we won't rush it.

In Progress

// 10 — Roadmap

Five phases. One direction.

Phase 01

Launch & Establish

Platform live. First cohort of players onboarded. CEE/CIS influencer campaign activated. Talent Tree live and tracking first progression data.

Phase 02

Scale Acquisition

Affiliate network fully active. On-chain layer launched. AI churn model live and intervening. Second game title in beta.

Phase 03

Margin Expansion

Retention flywheel operating. CAC declining as organic and referral traffic compounds. Platform EBITDA turning significantly positive.

Phase 04

Market Expansion

Additional regulated market licences. Platform white-labelled to third parties on revenue share terms — KoreX becomes infrastructure for others.

Phase 05

Exit or Series A

Strategic acquisition by a major operator seeking proprietary tech, or Series A raise at meaningful valuation uplift. Either route is legitimate from this foundation.

// Get In Touch

Ready to see the full picture?

The deck covers everything in depth — detailed financials, technical architecture, market analysis, and the full team background. One email gets you everything.

Contact Mark — Mark@korex.bet

£2M

Raise Target

30%

Equity Offered

CEE/CIS

Primary Market